3M Display & Graphics in Egypt participated in Le Marché
December 2010 – Cairo, Egypt
3M Display & Graphics in Egypt participated in Le Marché - the biggest furniture exhibition in the Middle East. It was held at Cairo International Conference Centre. 3M co-sponsored a concept home called the “Ideal Home” which was featured in this trade fair by showcasing products for the home. Mr. Karim Rashid, the concept home designer was received as the guest of honor for his unique design of the “Ideal Home”. 3M’s Display & Graphics business contributed with 600 m2 printed floor graphics which covered the floor of the whole booth, 50 m2 Clear view film and 30 m2 of Dusted Film used on glass partitions separating rooms. These products proved to add a significant decorative touch to the concept.
This year, Le Marché had 300 award winning international designers including the "LEGEND OF PRODUCT DESIGN!" and the "KING OF COLORS". The event was a great success due to the turnout of approximately 3 million visitors from the region. 3M will look forward to future participation with Le Marché!