3M ESPE participation in Alexandria 17th International Dental Congress, 2nd-6th November 2010
3M ESPE showcased great branding and awareness as they were present in a booth at a prime location in the entrance of the exhibition area. The booth exhibited material for the direct and indirect restoration lines, there was a designated area for the LAVA to support the expected launch of the first LAVA lab in Egypt in the first quarter of 2011.
Scientific Marketing also was present as 3M ESPE participated in the scientific agenda of the conference which was particularly selected to fit our market focus and new product launches. Hence, one main lecture was given by Dr. Mostafa El-Sherif , visiting associate professor, Restorative Department ,College Of Dentistry Oklahoma University, which addressed digital dentistry with focus on the LAVA. The second lecture was by Dr. Krzysztof Gonczowski, Specialist of Conservative Dentistry and Endodontics INDEXMEDICA Dental Clinic, Krakow, Poland, which focused on the Local Anesthesia. Middle East Dental Supplies, one of our main distributors was present in an independent booth at the event to benefit from the direct sale opportunity to the dentists attending the event and to support the 3M ESPE scientific marketing activities.