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ESPE participated in Egyptian Dental Association 15th International Dental Congress


26th-28th October 2011, Egypt

The 15th International Dental Congress witnessed the participation of 3M ESPE on 3 simultaneous dimensions: Branding and Marketing Communications, Scientific Marketing, and Distributor Activities.

Branding and Marketing Communications:
3M ESPE was presented in a booth at a prime location in exhibition area. The booth was divided between direct and indirect restoration, featuring the top notch technology “Elipar S10” and “Pentamix 3” with pop up and display equipment. In addition to the usual display of brochures, there was also demonstration area, meeting area and LCD screen for products and cases movies.

Scientific Marketing:
3M ESPE participation in the scientific agenda of the conference was particularly selected to fit our market focus and new product launches. A lecture focusing on Dental Esthetics was presented to by Prof. Dr. Hein de Kleot (ACTA School of Dentistry in Amsterdam Netherlands). Dr. Kleot provided a focused presentation for 70 of our top customers organized by 3M ESPE and annexed to the program. In addition, a workshop sponsored by 3M ESPE for Mini Dental Implants in Restoration of Lower Denture was lead by Prof. Mahmoud Abdel Salam (University of Colombia, USA) for 8 top customers.

Distributor Activities:
All our distributors (Delta Medical, Middle East Dental Supplies, Extra Care) each was present in an independent booth offering 3M ESPE products and displays, in addition to having the products of scientific and marketing focus on sales.

 ESPE participated in Egyptian Dental Association 15th International Dental Congress